The Callewaert-Vanlangendonck Gallery in Antwerp was the perfect place to talk about the new WHAT FOR FW17 collection, an arty, retro-chic and urban collection.
Always agree with the brand philosophy "from Ordinary to Extraordinary", WHAT FOR respects the fall-winter trends with shoes made with nobles and futuristic materials and shot in one of the most famous contemporary art world museum: The George Pompidou Center in Paris.
In front of a refreshing and delicious brunch, the Belgian journalists could discover, in exclusivity with our art director Marcel Tobelaim, the iconic models of the WHAT FOR new collection with a unique sens of style.
You want also discover them? Rendez-vous on the 15th of July in all our boutiques to find the new it-shoes of the next season... be careful, big crush to plan!