After New York and London, it was in Milan that were all the designers, editors and bloggers of the world to cover the Fashion Week and discover the forthcoming spring-summer 2017 collections.
We were in backstages of the WHAT FOR presentation of course! The famous Italian bloggers like Laura Comolli, Sophia Salaroli, Maria Giovanna Abagnale, Carlota Rubaltelli, Anja Tufina, Annalisa Arcando, Laura Grampa, Federica di Nardo or Valentina Marzullo were there to discover the WHAT FOR mood for the next season, a season all about colors and sweetness. The it-girl Barbara Conte, just back from the fashion week of London, was wearing our WHAT FOR Olivia boots with their so practical “easy heel" to run the streets of the fashion capitals!
We caught a discussion “ trends of the moment” between the blogger Roberta Fusco , the stylist Sijana Drljevic and the journalist Federica Esse who love the glitter materials, plexiglas heels in the shoes collection or the "pony like" leather on the WHAT FOR Jazzy fw16 bag carried by their friend Natasa Blair.
A Milanese fashion week very successfull for WHAT FOR at Marilena store too with a very cool and pop ambiance distilled during the dj set of Popclo and thanks to the note-books gifts offered to our visitors and personalized by the Colombian artist-illustrator Mafe Maldonado.
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Photos by Eleonora Proietti