Nostri Bonnie mules in Elegant magazine

Un campo in estate, un vestito leggero, muli piatti, questo è tutto ciò che vogliamo ora! Il magazine Elegant lo mostriamo en suo ultimo numero di moda.

Digital shooting autunno inverno 2018: andiamo nel backstage!

Abbiamo realizzato alcune shoting per i nostri social network. Atmosfera festiva e calorosa, squadra dei sogni per uno shooting di moda di strada ... ti diciamo tutto qui, naturalmente!

Bastille day!

Il 14 luglio è la festa nazionale francese, il giorno della presa della Bastiglia ... quindi festeggiamo tutto insieme ballando sotto le stelle con la nostra nuova playlist WHAT FOR!

La presentazione WHAT FOR SS19 a Maison Cardon, Parigi

È in un verde bucolico nel centro della città che abbiamo presentato la nuova collezione WHAT FOR primavera estate 2019 ... una serata estiva ideale en Parigi!

quali scarpe per essere elegante in spiaggia?

No, la spiaggia non significa indossare delle brutto cinturini... Vogliamo un po 'di stile, un po' di eleganza e bellezza ... Vogliamo WHAT FOR scarpe! Abbiamo selezionato per te i nostri sandali e muli preferiti per essere eleganti in spiaggia quest'estate!

Backstage della campagna WHAT FOR autunno-inverno 2018

Rock Stivali, pelle borchiata stringate, stivali alti in pelle must have dell'autunno era lì per le WHAT FOR autunno-inverno 2018 shooting. Felicità e colori erano lì per questo grande momento della moda che ti raccontiamo tutto nel backstage.


Duo bianco e rosso, un duo di colori che ti piacerà quest'estate! La rivista KAY GOD ha scelto i nostri muli BOU e le decolleté IGORA per abbinarsi a un look totalmente bianco e fresco ... lo adoro!

Festa delle musica con WHAT FOR pop sandali

Come ogni anno, in Francia, il 21 giugno è la festa della musica! Saliamo sui sandali pop GLOIRE per ballare e festeggiare tutta la notte.

Nostri BOU mules and IGORA décolleté in Lucy's magazine

Scarpe rosse? un must in questa stagione! In pompe o muli, il rosso è ovunque e illuminerà la nostra estate.Lucy's magazine ama le nostre modelle rosse in un fashion editorial street e couture.

relax in zeppe

Cosa c'è di meglio, per una bella estate, scegliere delle scarpe chic e comode ... le zeppe ovviamente! Alta ma stabile, femminile ma pratica, ha i punti di forza per essere la tua preferita d'estate!

estate in vetrina

Le finestre parigine di WHAT FOR per ora indossano le loro sfumature estive! Ispirati alla collezione di scarpe della Costa Azzurra, i colori primari si scontrano e lampeggiano in questa installazione contemporanea firmata dall'artista colombiano Mafe Maldonado.

nostri GLOIRE sandali in Grazia

Tacchi colorati e fibbie oversize per un look da rock'n roll come David Bowie ... i nostri sandali GLOIRE sono nell'editoriale di moda del nuovo numero di Grazia Magazine.

Nostri ALANA sandali in LEI magazine

Rosa pastello e oro? È la coppia di colori che vincerà quest'estate! Lo adoriamo sui nostri sandali ALANA, scelti di Lei magazine per un look pastello color block.

un'estate scintillante

amiamo strass e glitter in tutte le stagioni, ma ancora di più per l'estate, quando possiamo indossarlo con un vestito di seta leggera e onde da spiaggia ... abbiamo le scarpe perfette per questo!

Nostro derby e décolleté en LEI magazine

Per evitare qualsiasi errore di moda, il bianco e nero è sempre una buona idea. Versione da giorno con vestito corto e derby o versione notturna con un vestito lungo e décolleté a quadretti, il look in bianco e nero di WHAT FOR é in l'ultimo numero de LEI magazine.

Le BONNIE mules en Lucy's magazine

Un look elegante, confortevole e originale allo stesso tempo, è possibile? Sì! Il magazine Lucy ha la soluzione: una bella tuta e un paio di mules rossi piatti e tutto va bene!

Il IDA décolleté en Femina magazine

it's a real "festival de Cannes" spirit with some black high heels pumps and a long sexy dress... our IDA shoes are under the spotlight in FEMINA magazine.

On the rocks

In May, do what you like and just stay stylished! Here is our new music playlist to dance "on the rocks" with your cool and pretty WHAT FOR shoes.

queste mules MARIANNE en BIBA magazine

The sportswear chic style is celebrated in the new issue of the French BIBA magazine with our Marianne braided heels mules who smell like summer spirit

painting performance at Hudson Bay

Rendez vous in Amsterdam, under a radiant sun, to see the artistic performance of the painter Mafe Maldonado organised by WHAT FOR and Hudson Bay store. We tell you everything here about this joyfull and colorfull moment.

Chic in full transparency

futuristic, original and sophisticated: the transparent shoe is THE total summer must-have. In mules or sandals version, we love this coolness to be chic in full transparency.

The Marinne sandals in Madame Figaro

Timeless elegance of a black and white look is celebrated in the last issue of Madame Figaro with our Marinne sandals..a summer hit!

backstage of our French Riviera shooting

Like a colored travel into the heart of the Mediterranean sea...the WHAT FOR spring summer 18 collection is an ode to the feminine and chic French Riviera 60's style. Want to know everything about this trend? let's go in the backstages of our shooting in the South of France where it smells everyday like holidays..

The Constance sling-back in Elle magazine

Pumps and jumpsuit, it's the winner look seen in Elle magazine lately...we love it, especially when it's the "Constance" sling-back from the spring summer WHAT FOR collection!

Something Gingham for Spring

This Spring, the Gingham trend is making a huge come-back. We fall for this vintage and sexy print that we all wanna wear for a good summer look. Mules or pumps? we have what you need to be pretty in gingham from head to toes!

I walk for WHAT FOR: Marie Chalamet-Lecerf

Solar and inspired, Marie likes to shoot her everyday life to capture all the precious moments. Se proudly assumes her "slasher" way of life and she's happy in all the roles she's playing: journalist, muse, designer but also mode like she did for this sunny shooting in the streets of Paris with her WHAT FOR red babies...

Loafers for ever

Braided, glitter, flats or heels, the loafer can be worn in many different ways and for some of us it's a real passion! Playing on the feminity codes with a tomboy sexy style, this shoe is a real must in your dressing. What will be your favorite loafer in the WHAT FOR Spring-Summer shoes collection?

Let's twist again!

full of energy and deliciously retro, our new music playlist will match perfectly with your new red Mary-jane shoes: the Bene babies. Spring is here, com'on let's twist again!

Glamour in flat mules

Who said that you need to wear heels to be glamorous? The ultimate elegance also exists in flat version with pretty trendy mules. Let's see it with our flats mules selection which will be your best stylishes friends for this summer.

Crushes of the bloggers during the Fashion Week

Seen on the Italian and Parisian bloggers, the WHAT FOR shoes caused a sensation during this last fashion week. Sock boots or nude slingback, the it shoes were on the street and in everyone spirit...let's have a look at it!

back to slingbacks

For a little bit of '80s nostalgia, you'll want to scoop up a pair of slingback shoes. Modern iterations like nude shades or vichy fabric and kitten heels give the slingback a fresh feel for next season. How to wear them? we give you here a few advices.

let's go for braided leather

Aerial and distinguished, braided leather is THE material that we all wanna wear this Summer. At WHAT FOR we made it in derbies, mules or loafers to increase the pleasure to the max! what will be your favorite model?

minimal chic tempo

No need to do too much to be stylish... some pretty pumps, a cool low-tempo playlist and here you are! The "minimal chic" trend is the WHAT FOR guest this Spring to be perfectly elegant and smooth.

Street glam in sneakers

Practical but still chic, the WHAT FOR sneakers is back this season with a mix of fabrics, colors and prints totally original! "socks" sneakers, minimal ei black and white or couture with a jewel chain you gonna love them all...

I walk for WHAT FOR: Maryline Tella, model

Model and image consultant, Maryline is a young fashion Parisian with an ultra contemporary look. Even in Winter, she wears our EFFY sandals with style and gives us her tips to be elegant in every circumstances.

Ready for the fashion week?

Crazy looks, after parties, fashion like a comes the Fashion week baby! For this unique event in Paris, let's be ready to wear some sublime shoes to be as glamour as the models on the catwalk...

Embroidery or jewel? when the shoes meet glamour accessories

Trend of the Spring? The shoes with glamour accessories like flower embroidery or chain jewel.. Yes! we want some bling chic and stylish bohemian style to wake up our style with flats mules or preppy loafers. Let's have a look to those beautiful pieces on the new SS18 WHAT FOR collection in limited edition!

Love etc...

How to make it hot when it's freezing outside? Easy! Seat down on the sofa, wear your red passion sexy pumps and listen to our new "love songs" playlist, perfect to be ready for Valentine's day!

I walk for WHAT FOR: Stéphanie Chermont, journalist

Journalist, cinema-lover, globe trotter, best Parisian spots dealer... hard to sum-up all the assets and passions of Stéphanie Chermont, our WHAT FOR girl of the month. This Parisian born, sublime in her IDA black silk ribbons pumps, gave us an interview to talk about her wonderful energy and share her best tips... perfect to bring back the smile on everybody's face!

boost your dressing with trendy boots

A shoe indispensable at every season? The boots for sure! Let's have them in a variety of colors from pop red to minimal nude, from soft fabric like nubuck to sexy leather... It's easy to boots your look with some trendy boots! Let's have an eye on the new WHAT FOR boots for this next Spring...

French Riviera ambiance

The cold and rainy January makes you moody? don't worry, we have two good reasons to make you happy again: the sales are still on and the new WHAT FOR spring summer collection has arrived in stores with a twirl of colors and a lovely "french riviera" ambiance... let's go on a fashion trip!

A good shopping time for winter sales

After Christmas, here comes an other great moment of the year: Winter sales! The best occasion to find must-have at best prices! Let's be on the starting blocks and follow our tips for a perfect shopping day...

HAPPY 2018!

What's new in 2018? Let's take some good resolutions for this new year: stay cool, chic and glamour in every situations... How to do it? we have the solution: choose the pumps and boots from the WHAT FOR 2018 new collection and listen to our "happy 2018" new music playlist!

Crushes of the bloggers

Sales are coming and it's time to make a list with all the pieces you don't want to miss this season! Let's see what were the big crushes of our favorite bloggers this winter...

A pop joyride with Calypso Valois

Musician & actress , Calypso Valois is stunning at every level. Daughter of the 80's icons Eli & Jacno, godchild of the famous singer Etienne Daho, actress for Michel Gondry, colleague of Yan Wagner, she knows how to surround herself with the good team and become the new French pop sensation... Let's meet this inspiring and inspired girl who lives her life at full tilt...

Red shoes, just perfect for Christmas

Want to be radiant for Christmas? Why not choose The trend of this winter: red shoes! Apart from matching with Santa Claus, you'll bring some glamour to your party look! Come on let's have a look on the red must-have of the season...

In studio to shoot the WHAT FOR SS18 collection

Need some sun, heat, waves who shine in the horizon? We can give you that with our new WHAT FOR spring summer 2018 collection! Let's go in the backstages of the shooting of this fabulous collection inspired by the French Riviera 60's style...

All I want for Christmas!

Not easy to wait till' Christmas to see if Santa didn't forget your WHAT FOR shoes? We already have a gift for you: a music playlist just perfect to practice your moves under the Christmas tree!

In the backstage of WHAT FOR FW18 design

Winter is not even passed that we already have our mind into the next one... yes, fashion is always in advance and our WHAT FOR designers are already looking for the trends that you gonna love in 2018... let's go in the backstage with our design team to see what they'll prepare for you...

Mini bag / Maxi effect

This winter, bags go smaller and boots go over the knees! yes, the combo knee high boots + mini bag will be a total must-have. Discover now our mini WHAT FOR it-bags to maximise your look!

November rain

To dance under the rain? yes we can! with the fabulous rubber soles Homer boots and our new WHAT FOR music playlist which gonna make you twist between the rain drops!

Patent leather boots, the winter must-have!

Mirror effect, glossy style, this winter, we're all in the "patent leather" trend... Black, deep red or tender nude, we are in love with the VICKY boots, totally fashion and shiny!


With the WHAT FOR team, we like to sublimate you from head to toes so we jumped in our flower boots and we tried for you the new beauty spot which is trending in Paris right now: the vegetal concept store and beauty salon WHAT THE FLOWER...let's go!

Sweet shoes & pop art

We walked our WHAT FOR boots to the Maillol museum to discover the trending exhibition in Paris: "Pop Art, Icons That Matter, collection du Whitney Museum of American Art"... let's go for a retro chic and arty joyride!

Just fur you

It's still sunny in Paris but winter is coming and we have to be ready for it! let's then dance on our new music playlist with the perfect winter boots!

Multi straps boots to rock the winter!

Seen on the runways and fashionistas, the multi straps boots are a must! Straps and buckles are trending this season and we want them on our favorite shoes. From boots to derbies, they cover our feet with style for a rock chic ambiance...let's discover it!

Stars of the fashion week

Marathon of the fashion weeks all over the world will be over soon and it's time to talk about our favorite looks. It's all about the army trend with the buttons boots right into the "officer style"... let's see it in pictures with our bloggers who wear that look in the streets of Milan and Paris.

Autumn tones

Autumn is here and the slow and warm rythms go with it...We made for you a new music playlist to make you dance till winter... are you ready to shine on the dancefloor?

Music and fashion in Berlin

Want to do good shopping & clubbing? Let's go to Berlin for a WHAT FOR Event at Galeries Lafayette to discover the FW17 collection and listen to the sound of the german dj girl Rosa Luxemburg.

Shopping session in Milan

Milan Fashion week is on and it's perfect time to go shopping in the Italian most fashion city... rendez vous at Marilena store to present the WHAT FOR fall winter 2017 collection !

Cool in flats!

Fall is coming sooner than it was planned? No worries, we selected for you the best shoes to jump between the rain drops! Ultra-chic sneakers or wicked loafers, you have the secret to stay classy wearing flats!

Twist your Autumn look!

Tan lines are slowly fading away and we are now focus on trendy accessories to twist our Autumn look! Let us introduce you to the it shoes of the season...

The fashion sneakers FW17 version

They arrived last spring and they come back this season: the WHAT FOR fashion sneakers! Noble and futuristic materials, technologic details, we tell you everything about these little wonders...

In the backstage of the WHAT FOR fw17 shooting

This week, we bring you with us in the backstage of our FW17 fashion shooting: dive into this contemporary adventure with a mysterious travel of two WHAT FOR girls in the famous Georges Pompidou center in paris...

Space and music oddity

Back to school soon? ok, let's jump in a new universe with a new music playlist! Spatial trip, reto-chic ambiance and aerial moves, let's be ready for an extraordinary adventure!


Fashion adventurer, style pioneer, Gayanée Pierre, Parisian stylist and personal shopper knows how to make our dressing shine! our WHAT FOR girl of the month tell us her precious advices to be trendy and chic at anytime.

The trompe l'oeil heels, a must have!

How to make illusion in every circumstances? Wear the "trompe-l'oeil" heels! Mix of fabrics and optic illusion are the secrets of this summer "must-have"...

The wedges, just perfect for summer!

Rise up and shine with the wedge shoes! best allies for summer to be super feminine but also very comfy... let's see what we've got for you...

the Pool party playlist

Want to jump in the pool? yeaaah, let's take off your shoes and just listen to our cool new music playlist, perfect for summer!

the WHAT FOR dinner in Paris

It's in a wonderful Parisian garden that we presented to the fashion press the new WHAT FOR spring summer 2018 collection... Yes, fashion is always early and you too because we tell you everything about what's happened behind the scene.


Grand daughter of the famous french actor Jean-Paul Belmondo, Annabelle, model and it-girl, is traveling the world for fashion shootings but also road-trips with her friends. Muse of our SS17 look-book, our WHAT FOR girl tell us, in an exclusive interview, all her secrets for a perfect summer.

choose the boheme chic look

Make the life softer with smooth materials like suede or nubuck and pastel colors... let's discover together the boheme-chic trend which we'll all love this summer!

Heels on wheels!

Summer is on, let's wear some light dress and fancy shoes to celebrate it and dance on our new WHAT FOR music playlist!

WHAT FOR dinner in Milan

It's at a Milan's dinner table that united the Italian press and WHAT FOR team to celebrate the summer and talk about the new exciting projects of the brand... We take you with us to this fashionable and gastronomical joyride joyride!

WHAT FOR FW17 exclusive preview!

It was in a art gallery in Antwerp that the rendez vous was taken to present, for an exclusive preview, the WHAT FOR FW17 collection to Belgian press... Sitting in front of a delicious brunch, we revealed the secrets of this new "retro-chic" collection.


"From Paris to..." Cannes, meet-up with the young fashion designer Floriane FOSSO who presented, in Cannes film festival, her collection of clothes, very chic and cosmopolitan...An extraordinary adventure in partnership with WHAT FOR.

Cannes festival with WHAT FOR!

For the 70th anniversary of Canes festival, WHAT FOR was there of course to dress up the beautiful people... Let's go on the red carpet and in the backstages of this glamorous event!

Best look for a wedding ceremony

If you're the bride, the witness or the guest, the important question for the wedding is definitely "what should I wear??" Don't panic, we've made a selection of best accessories to be perfect for the D-DAY.

Hello May, surprise me!

Let's dance with your shiny shoes listening our new pre-summer music playlist!


Let's meet Marion, the stylist of the WHAT FOR spring summer 2017 shooting, who gives us her best secrets to be pretty and cool for summer!

Nous Horizon... a pop and colored journey

A few months ago, the astronaut Thomas Pesquet was declaring that her favorite artist to listen in the spaceship was the french producer Yuksek... This one was actually presenting in Paris his new album "Nous Horizon" this Wednesday...let's go to explore together this colorful & pop universe!

Funky April!

Sun is slowly coming to get us and we need some funky tunes to enjoy it! so let's listen to this new fresh music playlist by WHAT FOR!

Ring like a shoe's accessory

Let’s treat the ring in different ways! This summer we don't wear it on the finger but on the foot to mix originality and chic... let's jump in the trend!

Crushes of the Parisian bloggers

Always on the look out for the new styles, the bloggers made her choices in the WHAT FOR Spring-Summer 17 collection... will you share these crushes?

In the shoes of ARIA CRESCENDO

The Spring's crush? Fashion sneakers of course! The it-girl Aria chose our WHAT FOR sneakers and explain us why in an exclusive interview where she told everything about her inspirations and secrets to make life more extra-ordinary everyday... let's meet ARIA CRESCENDO, our WHAT FOR girl of the month!

Improvised dance in the streets of Paris

For the International Women's day, she improvises a dance in the streets of Paris to break her morning routine....

Best spots for Paris Fashion Week

At each fashion week, same topics are on the table: what to wear? where to go at night? cocktail or cocktail? Don't worry, we made a shortlist for you with best new cool spots in Paris... let's go!

I walk for WHAT FOR: Julot Bandit, art director SS17

We take you in backstage of the WHAT FOR SS17 shooting with our art director SS17 Julot Bandit who teach us a few of his production and creation secrets...

Bayadères stripes set the tones!

Super trendy for the season, the “Bayadères” are everywhere: These fabrics with multicolor stripes got vitaminized accents and dare contrasts! Flashy orange or Pastel green, this summer, at WHAT FOR, we decline the stripes on all tones!


Still winter but we think yet to spring...Look beyond the horizon and enjoy a brand new music playlist to chill and dance with your WHAT FOR shoes!


In this cold January week-end, the hottest fashion event is starting: the WHO'S NEXT 2017 trade show where you'll find all the last trends of the moment...let's go!

the grace of a ballerina

In its last issue, Grazia Italy magazine highlights the laced ballerinas in a poetical fashion story at the seaside. Let's take a look at this stunning model of ballerinas who gonna softly twist the winter with a sexy-chic touch!

Happy 2017!

This year, be audacious & intrepid! Try our new fashion sneakers perfect to dance on all the new hits of 2017... a new musical selection by WHAT FOR to discover now!


Abbiamo fatto due chiacchere con Cleo Casini giovane e talentuosa stylist di Milano. Divisa tra la redazione di VanityFair e shooting in giro per il mondo, ha avuto tempo di raccontarci qualcosa di più sul suo lavoro e sul mondo della moda.


Sulle tracce di Amélie Poulain, a camminare nel pieno centro di Parigi. Una tipica passeggiata non turistica in uno dei nostri quartieri preferiti della capitale francese: Montmartre.


Abbiamo incontrato Chiara Gallana in arte Aba, alla famosa Biblioteca Sormani di Milano, luogo dove l’artista ama perdersi fra le letture ed il profumo dei vecchi libri. L’energica e travolgente cantante finalista della settimana edizione di X factor Italia, ci ha raccontato di sé, della sua carriera della sua vita privata e del suo rapporto con la moda.

Autunno melodia

Some sweet melodies to dance like Autumn leaves under the wind... here is the WHAT FOR FW16 mixtape

La stampa animalier: let's walk on the wild side!

Non è facile trovare la strada giusta per camminare nella giungla della moda! Oggi diamo parla di una delle nostre tendenze preferiti della stagione: la stampa animalier!

I walk for What For: Misha Janette

Abbiamo incontrato una tra le "500 persone più influenti nel mondo della moda" secondo il sito "business of fashion", Misha Janette è stylist, blogger e it-girl di Tokyo al Jardin des Tuileries a Parigi, dove le piace andare a rilassarsi tra un appuntamento d'affari e l'altro.

Paris Fashion week!

Avvistati a Parigi durante la settimana della moda, i "cuissard" allacciati fino alla coscia. Le it-girls e le riviste si sono subito innamorate!

WHAT FOR @ Milan Fashion Week

Dopo New York e Londra, editor, designer e blogger si sono incontrati a Milano in occasione della Fashion Week per scoprire le prossime collezioni Primavera Estate 2017. Naturalmente noi eravamo presenti nel backstage di WHAT FOR!

I walk for What For: Catherine Poulain

Catherine Poulain was born in Milan, graduated in International Relations. She's an international model represented all around Europe and working everywhere. Thanks to her passion for Social Media and her love for Fashion and Art, she became an icone for several girls, talking about her life through Instagram, Facebook and Twitter.

Reading, loving and dancing!

What's better than read, love and dance on a shiny September week end? just relax and listen to our new WHAT FOR playlist and let the indian summer warms you up!

A foot in the literature... The WHAT FOR mood for September 2016!

Summer is still here and let's enjoy the moment to read a good book before going back to work! The WHAT FOR team selected for you some of the best literary choices for this fall to come.

Quel feeling mistico / magazine SATELLITE

Un luogo bucolico, delle scarpe romantiche e un look fantastico…scopri l'editoriale di moda del magazine SATELLITE con le ballerine della nostra nuova collezione WHAT FOR Autunno/Inverno 16

backstage del servizio WHAT FOR autunno inverno 16

Sei appena saltata nei tuoi sandali estivi ma vuoi già sapere quali sono i trend per il prossimo inverno? Questa settimana, ti facciamo scoprire il backstage del nostro servizio fotografico WHAT FOR per l'autunno/inverno 2016!

Look grafico black&white

Uno stupendo look bianco&nero con i nostri sandali WHAT FOR da scoprire nel SOLSTICE MAGAZINE e qui sul nostro blog!

New WHAT FOR music playlist: twist your look!

Elvis, Edith o anche Beatles, i nomi dei modelli scarpe della nuova COSA per l'autunno inverno 2016 collezione farci viaggiare nel mondo dei nostri preferiti icone musicali degli anni 60 Così, abbiamo appena rilasciato per voi una nuova playlist musicale molto indicato per ruotare il guardare e danza nella vostra nuova lucido quello che per i bambini!

Summer contest

"Sole, spiaggia e cocco? Che ne dici di una scorribanda con la tua migliore amica in un posto cool e tropicale? Partecipa adesso al nostro Summer tropical contest! In palio un viaggio per due ai Caraibi!"

Boots & books!

Apri un nuovo capitolo della nostra storia all'interno della moda e scopri il nuovo video teaser WHAT FOR autunno inverno 16!

La cotta del mese: Palana, un album pop dolce come una caramella!

Con il suo primo album da solista «Palana», Charlie Hilton ci offre canzoni dalle tonalità pastello e ribelli! Parliamo di pop e folk su Walk for What For!

Osservato sui migliori bloggers: le mary jane, le nostre scarpe con la S maiuscola per l'estate.

Viste dai migliori blogger francesi ed italiane, le nostre mary jane Lilium di WHAT FOR sono le scarpe per l'estate! Scopriamo quali outfit si abbinano meglio a questo modello must-have.

Mixtape di Dorothy

E questa è la nostra nuova playlist musicale ispirata alle scarpe Dorothy della nuova collezione What For primavera/estate 2016! Dorothy…un nome che ci ispira…

Bellissimi colori del duo elettronico Lo Fames

Loro hanno realizzato le musica ufficiale nel film WHAT FOR primavera/estate 2016 e adoriamo il loro sound dolce e ritmato: oggi parliamo del duo anglo-francese Lo Frames

City trip in Milano

Because Indian summer is sometimes the best moment to travel and explore new places, we take you now to an ultra romantic and trendy destination: Milan!! Enjoy our WHAT FOR best tips and addresses to discover the "happy hour city" in Italy...

What For è ora a Nizza

A poche ore di treno da Parigi, tra le montagne e il Mar Mediterraneo, c'è profumo di spirito del Sud! Sì, siamo a Nizza, nel cuore della riviera francese e questo è il posto dove WHAT FOR ha appena aperto la sua nuova boutique! Lascia che ti presentiamo il nuovo irrinunciabile luogo per gli amanti delle scarpe!

Buon compleanno Galeries Lafayette Berlino!

È nel 1996 che Galeries Lafayette aprì a Berlino e quindi quest'anno celebriamo il ventesimo compleanno di questo negozio mitico! Il team di What For era presente, ovviamente, per partecipare alla festa con un contest molto "tropicool" e un DJ-set da antologia! Ti raccontiamo tutto sul nostro blog Walk For What For.

È tempo per la settimana della moda!

Dopo New York, Milano e Londra, è ora il turno di Parigi nel celebrare la settimana della moda. What For era in prima linea, ovviamente, per questo chic e magico evento riguardo la moda.

CONTEMPORARY ART in GENEVA: la bizzarra e colorata mostra di ROCHELLE FEINSTEIN

Eravamo in Svizzera per celebrare i tropical shopping parties di WHAT FOR allo store Globus e ci siamo fermati alla famosa mostra di Rochelle Feinstein nel museo d'arte contemporanea di Ginevra. Una bella sopresa che vogliamo condividere con te subito sul nostro magazine!

Le coup de coeur
des blogueuses !

Découvrez leur sélection pour la collection Eté 2016 !

La riviera francese

Andiamo sulla riviera francese per scoprire la favolosa "baie des anges" dove a Brigitte Bardot piaceva camminare, lasciare che il sole splendesse sul suo viso meraviglioso e prendere l'ombra sotto gli alberi di palma…

I walk for What For: Charlotte Decroix

"Lei è la nostra ragazza WHAT FOR per l'estate: Charlotte, dj e fondatrice dell'etichetta discografica Her Majesty's ship è in crociera sui trend della moda e della musica."

Inaugurazione della nuova boutique What For a Les Halles

"Tempio dello shopping nel cuore di Parigi, il nuovo ""Forum des halles"" ha aperto ieri di fronte a migliaia di persone felici. Sotto il ""Canopée"", un grande tetto di vetro ed acciaio, abbiamo incontrato i nostri blogger parigini che sono venuti a scoprire la nostra nuova boutique What For collocata all'entrata del nuovo Forum..."

WHAT FOR ME di Gresy Daniilidis

"WHAT FOR ME": Un articolo sulla forza e la sicurezza di sé. Un articolo sulla forza di essere una donna, scritto dalla giornalista e blogger di moda Gresy Daniilidis per il magazine italiano "The fashionable Lampoon" e disponibile ora sul nostro blog Walk for WHAT FOR

I walk for What For: Elodie du groupe HOLY TWO

Vu sur scène au festival Printemps de Bourges, le duo HOLY TWO nous a épaté par sa fraicheur, sa détermination et son sens inné de la mélodie pop. Rencontre avec la chanteuse du groupe, Elodie, qui est notre WHAT FOR girl "arty chic" du mois.

I walk for What For: Victoria Duval

Oggi, incontriamo Victoria Duval, fondatrice del marchio Rue du Dragon, che ha scelto di far indossare alle modelle scarpe What For per il suo prossimo look-book!

I walk for What For: Paprika Kinski

Vista recentemente sulla scena del Ground Controla a Parigi per il suo primo live, Paprika Kinski è stata un'esplosione con le sue evanescenti e toccanti canzoni pop. Volevamo saperne di più su questa misteriosa ragazza What For...